What are the use cases for iBeacon?

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  • Updated 4 years ago
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  • (Edited)
This conversation is part of a series of posts related to our Sept 25th webinar, How Can iBeacons Help Your Business and How Are They Going to Change Everything?, hosted by Matthew Gast who recently authored a new book, Building Applications with iBeaconBuilding Proximity.

Please weigh in on this conversation topic: "Who is using iBeacon?"
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Amanda

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Posted 4 years ago

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John Gill

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I would love to see iBeacons used in amusement parks for wait lines #ibeaconwebinar
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Matthew Gast

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Or airports!  Wouldn't it be great if you could get access to all the checkpoint wait times.  (Granted, the TSA is nowhere near as much fun as an amusement park.)
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Kris Stark

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Hmm...  Interesting conceptual idea; we have a number of locations spread across a somewhat large geographical area, with people traveling from one location to another.  At times, it would be helpful to know which location a specific individual is at, and I think that there would be a way to get this to work reasonably well to do so....  #iBeaconWebinar
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Kris Stark

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My initial thought was to have an app that each person carried with them, hitting a beacon at a location, and the app would then update their location at a central server.  However, I suppose this could be used in reverse too, with each person carrying a beacon, and being seen by a device running at the location.  The device has an app that sees them entering, and submits that information upstream.

You could expand this a bit as well to have your VIP customers have devices as well that would allow them to be "seen" early as they approach the store... #iBeaconWebinar
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Lawrence Beasley

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I could see this as a great tool to monitor visits to our Public Computing Centers (we have 31 of them) -- possibly as a contest/reward program. #iBeaconWebinar
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Matthew Gast

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Or perhaps to automatically check in for a reservation in the computer center?
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Kevin Snyder

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I am currently not using these, but would love to try them, my company has previously used a generic Bluetooth marketing device. The device we used was engineered horribly, the GUI software to update the device we nowhere near as easy as it looks like iBeacon would be. I also think every mall in the US should be using these with an interactive map app for their location. would make it much easier to find the store you want. maybe even "gps" you directions through the mall. 
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Chris Frame

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iBeacons could help our companies business by driving participation and sales of new programs. With the industry of fitness facilities this can be useful for classes or programs that may have low participation. For example if someone is in our facility using the general fitness area and is walking on a treadmill or lifting weights 9 times out of 10 they have there phone on them listening to music, we could send out an alert indicating to the member that class that might interest them will be starting soon and give it would give them a time to plan and participate for say a class that would generally have a fee but offer it as a promotion.

This could also help with sales of memberships, and driving use of the facility, providing them with guest passes to give friends by using a code or offering % off of them joining, the possibilities and Ideas I have are endless.
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Chris Frame

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#iBeaconWebinar
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Mark Vaillancourt

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I'm curious if anyone is using them or has any ideas regarding using them in an education setting... specifically K-12 for me, but higher ed thoughts welcome.
#iBeaconWebinar
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Matthew Gast

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If you have a program where students have mobile devices, automatically triggering attendance recording at the start of class.  Or when a test is in progress, restricting network access to be only for taking tests.
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J Middents

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I work in a theater venue and I can see these easily used in everything from "Where are the restrooms" or "Find an audience service rep" to future ticket discounts. I give it a month before our marketing department starts asking me about this. #iBeaconWebinar.
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Matthew Gast

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Or automatically pulling up your ticket as you approach the entry point.  Sort of like how my airline boarding passes are automatically called up when it's time for the flight, but this is only active when you get near the door.
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Trey Bachner

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Schools are starting to look at the use of the Casper Suite and the recently added iBeacon capability for scoping actions to student devices (testing, books, printer, etc) http://www.jamfsoftware.com/products/casper-suite/whats-new/  #iBeaconWebinar
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John Gill

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I think schools/office can use this to show if class rooms have been moved or what a room is used for  #iBeaconWebinar
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John Maxwell

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iBeacons could help our business with safety procedures, example: lockouts for machine maintenance. Also could facilitate location mapping of key personnel....I look forward to developing applications using iBeacons and the technology. #ibeaconwebinar
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Samuel Beck

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Can iBeacons be used practically in a smart home scenario? I'm interested in smarter in home proximity applications. #iBeaconWebinar
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Matthew Gast

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I've arrived home, so turn the lights on.  Or I've left home, so make sure the garage door is closed?
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Aaron Storey

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I could see iBeacons being used in an Education environment if it could integrate with an MDM system for teachers to interact with their specific class students, homework, syllabus when students arrive with their mobile device. #iBeaconWebinar
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Matthew Tront

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I think the iBeacons could be very useful in retail locations to provide information on products, such as features or even pricing / sales. #ibeaconwebinar
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Kris Stark

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Cross / upsell could be done this way, or even to offer comparable products in the case of stores that sell national brands and their own house brand.  Bring up the comparables when you get near (probably *very* near) to a particular product. #iBeaconWebinar
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thewifigeek, Champ

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Could also provide this-day or this-week specials for target product.  Perhaps using this as a tool to improve the overal customer in-shop experience. #iBeaconWebinar
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Austin Lang

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I'm curious if anyone is using these for location tracking and presence information. #iBeaconWebinar
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Ryan Gurr

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Good talk with a lot of interesting aspects. I could see these used to get a device to "talk" to blind patrons and provide directions/information. Really anyone that's in a new location. Provide a "you are here" function. #iBeaconWebinar
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David Helms, Champ

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Radius Networks customers are using beacons in quick service restaurants, retail brick-&-morter, sports stadiums, museums, conferences & events & lots more. As customers give us permission to talk about implementations, we tend to make sure we, at a minimum, tweet about these implementations, so you may be interested in following us on Twitter at @RadiusNetworks.

David Helms
CPO Radius Networks
www.radiusnetworks.com
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Bram Elderman

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I have used iBeacon in combination with passbook,.. started with some sample PHP code from the Apple developer website to generate passes you can put beacon location in the pass generated by the PHP scripts on your website so it is an easy kickstart for your own loyalty system because the pass would appear on the lock-screen when in proximity of the beacon.. i can recommend this for use in combination with anyones hardware or software beacon really ! #iBeaconWebinar
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Matthew Gast

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If you're not as brave as Bram (or as skilled at writing code), there are several companies that offer PPaaS (passbook passes as a service!), with iBeacon data embedded in the pass.
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Kris Stark

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Another possibility would be in construction; have beacons placed at critical areas on a site, with an app that can point the workers to specific drawings for the specific area of the project...  #iBeaconWebinar
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Debra Rushing

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Not currently in use but it does have potential #iBeaconWebinar
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Matthew Gast

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Cross-reference: if you're interested in health care, here's a health-care specific thread: https://community.aerohive.com/aerohive/topics/what-types-of-uses-for-ibeacon-are-you-running-into-i...
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Matthew Gast

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These are all great.  Keep 'em coming!