If marketing departments like iBeacon, doesn't that mean I should hate it?

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  • Updated 3 years ago
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This conversation is part of a series of posts related to our Sept 25th webinar, How Can iBeacons Help Your Business and How Are They Going to Change Everything?, hosted by Matthew Gast who recently authored a new book, Building Applications with iBeaconBuilding Proximity.

Please weigh in on this conversation topic: "If marketing departments like iBeacon, doesn't that mean I should hate it?"
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Posted 3 years ago

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Samuel Beck

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Can iBeacons be used for proximity marketing without collecting personal information, consequently can consumers be assured that their personal information is not being collected, stored, or transmitted in order for them to have beneficial use of iBeacons and related application? #iBeaconWebinar
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Darren Ford

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#iBeaconWebinar  From a IT perspective the typical answer is yes, but in reality iBeacon has the
potential to be very beneficial to IT because it will allow tracking information and interaction from user mobile devices.   
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Dennis McClain

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That is a tough question. There is a standard for the iBeacon technology. However, there is no standard regarding the information usage. Personally, I feel that the technology community, specifically information technology, should push for marketing (and other non-technical) departments to standardize the information that these departments are allowed to gather and the how these departments are allowed to use that information. Just as important, the technology community must push for a standard on how these departments protect this data. #iBeaconWebinar